Dollar General Selects Recess as Experiential Marketing Partner for DGMN

2025 Recess Back to School Program

Our most popular program is back! Recess can help you reach 3 different age groups during one of the biggest moments of the year:

Welcome Back to College Program:

• 150,000 samples or offers
• Category exclusivity
• Inclusion in email blast and boosted social posts (500K impressions)
• Survey to exposed and unexposed consumers to measure awareness, purchase intent and sentiment

K-8 Program:

• Up to 1,000,000 samples or offers
• Survey to exposed and unexposed consumers to measure awareness, purchase intent and sentiment

High School Program:

• Up to 1,000,000 samples or offers
• Survey to exposed and unexposed consumers to measure awareness, purchase intent and sentiment

Interested in learning more? Drop in your email, and we will be in touch to share program details, pricing, etc. Deadline to commit to this program is May 16!

Results from the 2024 Back to College Program

CATEGORY EXCLUSIVITY

4 Participating Brands

4 brands participated in the 2024 Recess Welcome Back to College campaign that targeted students at 160 universities during move-in week.

SAMPLING ACTIVATION

QR-code enabled sampling drives action

539,764 samples and offers were distributed across 160 college housing locations nationwide.

SOCIAL & DIGITAL AMPLIFICATION

Boost community-generated social

Our college housing partners generated 177 organic social posts, that were boosted for 159,307 reach. In addition, 181,953 emails were sent with an incredible 50% open rate.

CONSUMER INSIGHTS SURVEY

Brand lift survey to measure results

Students complete a brand lift survey to measure awareness, affinity, and purchase intent. For the 2024 program, 5,900 surveys were completed.