Sample at Cal Tri Events with Recess

Reach 72.3K++ athletes across 17 Cal Tri Events locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.

Key Metrics

• Samples at Cal Tri Events: 3.0K+
• Consumer Reach: 72.3K+
• Cal Tri Events Locations: 17
• Avg Engagement Rate: 15%+

Trusted by Leading Brands

Cal Tri Events Sampling in Action

See how brands are reaching consumers at Cal Tri Events locations.

Why Brands Choose Cal Tri Events

Reach Consumers Where They Race

Cal Tri Events locations deliver engaged athletes in premium, brand-safe environments.

Premium Brand Environment

Cal Tri Events is a trusted destination for athletes. Your brand appears alongside a curated experience, not in a cluttered retail aisle.

Retailer Shopper Targeting

Target Cal Tri Events locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Cal Tri Events locations most likely to drive sales at your target stores.

Turnkey at Scale

Activate 17 Cal Tri Events locations with a single campaign. We handle fulfillment, coordination with Cal Tri Events teams, and execution—you just approve and ship product.

Omnichannel Amplification

Every activation includes digital touchpoints through Cal Tri Events's member communications—email, app notifications, and social. Extend your reach beyond the endurance race walls.

Measurable Retail Impact

Attribute Cal Tri Events sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.

How It Works

Launch your first sampling campaign in days, not months.

1. Target Cal Tri Events Locations
   Use geo-targeting and retailer data to identify which Cal Tri Events locations have the highest concentration of your target shoppers.

2. Launch Your Campaign
   We coordinate directly with Cal Tri Events HQ and local teams. Products ship to your selected locations, and Cal Tri Events staff execute the activation.

3. Measure Retail Impact
   Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Cal Tri Events sampling drives revenue.

Success Stories

What Brands Are Saying

Real feedback from brands that have activated at Cal Tri Events locations.

IR - Ironman Sacramento Triathlon
We partnered with Cal Tri Events to host a sports nutrition brand sampling at our race expo, and it was fantastic. The athletes loved having access to new products pre-race, and the brand's team was professional and well-organized. It added real value to the overall event experience without feeling forced or intrusive.

DE - Desert Endurance Running Festival
Cal Tri Events connected us with a hydration company that wanted to activate at our half-marathon and full-marathon event. The sampling station became one of the most visited spots on the course, and we actually generated additional revenue through the partnership fee. Our runners appreciated having options during the race, and we got great feedback on their community engagement.

CO - Coastal Trail Marathon Collective
We've hosted multiple brand activations through this platform, and each one has strengthened our event's reputation as a premium experience. The sponsors are vetted and aligned with our audience's values, which means our participants actually want to interact with the booths. It's been a win-win—brands get quality sampling opportunities, and we get enhanced race amenities our community genuinely appreciates.

Frequently Asked Questions

How does pricing work?

You pay a flat cost per sample distributed. Pricing varies by venue type, geography, and campaign size. There are no hidden fees, no platform costs, and no long-term commitments required. We provide a detailed proposal before any campaign begins.

What kind of venues can I target?

Recess works with 10,000+ venues across dozens of categories including fitness studios, yoga studios, gyms, coworking spaces, salons, spas, hotels, and more. You can filter by venue type, location, audience demographics, and traffic volume to find the perfect match for your brand.

How do I track results and measure ROI?

Every campaign includes a real-time dashboard showing samples distributed, venue locations, photo recaps, and consumer feedback. After each campaign, you receive a detailed report with engagement metrics, geographic reach, and venue-level performance data to measure impact.

What is the minimum order for a campaign?

There is no strict minimum, but we recommend starting with at least 500 samples to generate meaningful data across multiple venues. Most brands start with a pilot in one or two markets and scale from there based on results.

Join hundreds of leading CPG brands using Recess to sample at Cal Tri Events locations nationwide.