Recess

Sample at K2 Road Sports with Recess

Reach 29.8K++ athletes across 7 K2 Road Sports locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.

2.3K+
Samples at K2 Road Sports
29.8K+
Consumer Reach
7
K2 Road Sports Locations
15%+
Avg Engagement Rate

Trusted by Leading Brands

K2 Road Sports Sampling in Action

See how brands are reaching consumers at K2 Road Sports locations.

Why Brands Choose K2 Road Sports

Reach Consumers Where They Race

K2 Road Sports locations deliver engaged athletes in premium, brand-safe environments.

Audience

Reach athletes during . K2 Road Sports's 29.8K++ athletes are —making them ideal for brands in .

Premium Brand Environment

K2 Road Sports is a trusted destination for athletes. Your brand appears alongside a curated experience, not in a cluttered retail aisle.

Retailer Shopper Targeting

Target K2 Road Sports locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with K2 Road Sports locations most likely to drive sales at your target stores.

Turnkey at Scale

Activate 7 K2 Road Sports locations with a single campaign. We handle fulfillment, coordination with K2 Road Sports teams, and execution—you just approve and ship product.

Omnichannel Amplification

Every activation includes digital touchpoints through K2 Road Sports's member communications—email, app notifications, and social. Extend your reach beyond the endurance race walls.

Measurable Retail Impact

Attribute K2 Road Sports sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.

How It Works

Launch your first sampling campaign in days, not months.

  1. Target K2 Road Sports Locations Use geo-targeting and retailer data to identify which K2 Road Sports locations have the highest concentration of your target shoppers.

  2. Launch Your Campaign We coordinate directly with K2 Road Sports HQ and local teams. Products ship to your selected locations, and K2 Road Sports staff execute the activation.

  3. Measure Retail Impact Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how K2 Road Sports sampling drives revenue.

Success Stories

What Brands Are Saying

Real feedback from brands that have activated at K2 Road Sports locations

"The brand activation we hosted at our summer trail race filled a gap we didn't know we had. Participants appreciated the post-race recovery stations, and we actually generated an unexpected revenue stream that helped offset our event costs. It felt authentic to our community rather than forced marketing."

BA
Backbone Trail Running Series

"We partnered with a sports nutrition brand for sampling at our annual 70.3 event, and the activation brought incredible energy to the expo. Our athletes were genuinely excited to try products from real sponsors, and it created a seamless experience that boosted our sponsor retention for next year. The platform made the entire coordination process painless."

IR
Ironman Desert Classic

"Working with an outdoor gear brand on a sampling activation at our 100-mile charity ride was fantastic. Not only did riders have something memorable to take home, but the brand's engagement helped us build relationships with new sponsors who saw the authentic connection with our cycling community. Definitely doing this again next season."

VE
Velocity Cycling Gran Fondo

Frequently Asked Questions

How does pricing work?
You pay a flat cost per sample distributed. Pricing varies by venue type, geography, and campaign size. There are no hidden fees, no platform costs, and no long-term commitments required. We provide a detailed proposal before any campaign begins.

What kind of venues can I target?
Recess works with 10,000+ venues across dozens of categories including fitness studios, yoga studios, gyms, coworking spaces, salons, spas, hotels, and more. You can filter by venue type, location, audience demographics, and traffic volume to find the perfect match for your brand.

How do I track results and measure ROI?
Every campaign includes a real-time dashboard showing samples distributed, venue locations, photo recaps, and consumer feedback. After each campaign, you receive a detailed report with engagement metrics, geographic reach, and venue-level performance data to measure impact.

What is the minimum order for a campaign?
There is no strict minimum, but we recommend starting with at least 500 samples to generate meaningful data across multiple venues. Most brands start with a pilot in one or two markets and scale from there based on results.