Recess

Reach Shoppers Where They Shop

Connect your brand to high-value consumers at malls nationwide. Turnkey sampling activations that drive measurable retail sales—powered by data from Walmart, Kroger, and 6,000+ top retailers.

2.7M+

Samples Distributed

4.2M+

Consumer Reach

357+

Malls

65.42%+

Avg Engagement Rate

Trusted by Leading Brands

Real Activations at Mall

Why Brands Choose Recess

Drive Measurable Retail Growth

Everything you need to reach consumers, measure impact, and scale product sampling nationwide.

High-Intent Consumer Moments

Reach shoppers during the shopping experience—when they're most receptive to discovering products that fit their lifestyle. Malls deliver engaged consumers actively seeking brands like yours.

Retailer-Integrated Targeting

Leverage shopper data from Walmart, Kroger, Target, and 6,000+ retailers to target consumers who shop at your priority retail partners. Activate experiential media as part of your retail media strategy.

Turnkey Execution

From geo-targeting to fulfillment to reporting—we handle everything. Input your sampling capacity and brand requirements, and we'll match you with malls that fit your target criteria.

Omnichannel Amplification

Every activation combines in-person sampling with digital amplification through partner social and email channels. Drive engagement beyond the mall to build lasting brand connections.

Measurable Retail Impact

Directly attribute each activation to retail sales. Measure brand awareness, purchase intent, and consumer feedback with reporting designed to tie sampling to revenue impact at your target retailers.

Scale Across Markets

Access thousands of malls nationwide. Use geo-targeting and demographic filters to zero in on your priority markets and deploy products at scale.

How It Works

Launch targeted sampling campaigns in three simple steps.

  1. Target Your Audience
    Use geo-targeting tools and retailer shopper data to find malls with the highest concentration of your target consumers and priority retail shoppers.

  2. Launch Turnkey Activations
    Input your sampling capacity and brand requirements. We match you with malls that fit your criteria and handle all logistics—from fulfillment to execution.

  3. Measure Retail Impact
    Track brand awareness, purchase intent, and consumer feedback. Attribute each activation directly to retail sales at your target retailers.

Brand Success Stories

Brand Success Stories

See what brands achieved at Mall

Nerds were a great sweet treat sample to fuel the shoppers at our center.
FE
Ferrara Candy Company Inc

This is a good time of year for distribution of this sample. Shoppers were happy to receive it.
BA
Bayer HealthCare LLC

Many shoppers shared that they had never tried Arm & Hammer detergent before and they would give it a try with this sample.
CH
Church & Dwight Co., Inc

Frequently Asked Questions

How much does it cost?

Pricing is flexible and based on campaign scope—including the number of samples, venues, and markets. We provide a detailed proposal before any campaign begins. There are no hidden fees or long-term commitments.

What's the minimum campaign size?

There's no strict minimum, but we recommend starting with at least 500 samples across multiple venues to generate meaningful data. Most brands start with a pilot market and scale from there.

How do you target the right consumers?

We use geo-targeting, demographic filtering, and retailer shopper data from Walmart, Kroger, Target, and 6,000+ retailers to match your brand with malls that index highest for your target consumers.

How do you measure retail impact?

Our reporting connects each sampling activation to purchase behavior at your priority retailers. Track brand awareness, purchase intent, and retail sales lift with attribution designed for CPG brands.

Ready to Reach Shoppers at Malls?

Join PepsiCo, General Mills, Nestle, and hundreds of leading CPG brands using Recess to drive measurable retail growth through experiential marketing.