Sample at New York State Parks with Recess

Reach 58.3K++ sports fans across 11 New York State Parks locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.

0+

Samples at New York State Parks

58.3K+

Consumer Reach

11

New York State Parks Locations

5%+

Avg Engagement Rate

Trusted by Leading Brands

New York State Parks Sampling in Action

See how brands are reaching consumers at New York State Parks locations.

Why Brands Choose New York State Parks

Reach Consumers Where They Cheer

New York State Parks locations deliver engaged sports fans in premium, brand-safe environments.

Audience

Reach sports fans during . New York State Parks's 58.3K++ sports fans are —making them ideal for brands in .

Premium Brand Environment

New York State Parks is a trusted destination for sports fans. Your brand appears alongside a curated experience, not in a cluttered retail aisle.

Retailer Shopper Targeting

Target New York State Parks locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with New York State Parks locations most likely to drive sales at your target stores.

Turnkey at Scale

Activate 11 New York State Parks locations with a single campaign. We handle fulfillment, coordination with New York State Parks teams, and execution—you just approve and ship product.

Omnichannel Amplification

Every activation includes digital touchpoints through New York State Parks's member communications—email, app notifications, and social. Extend your reach beyond the sporting event walls.

Measurable Retail Impact

Attribute New York State Parks sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.

How It Works

Launch your first sampling campaign in days, not months.

1. Target New York State Parks Locations

   Use geo-targeting and retailer data to identify which New York State Parks locations have the highest concentration of your target shoppers.

2. Launch Your Campaign

   We coordinate directly with New York State Parks HQ and local teams. Products ship to your selected locations, and New York State Parks staff execute the activation.

3. Measure Retail Impact

   Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how New York State Parks sampling drives revenue.

Success Stories

What Brands Are Saying

Real feedback from brands that have activated at New York State Parks locations

• MO - Mohonk Preserve Adventure Center: Working with this platform to coordinate the brand activation was seamless from start to finish. The sampling event generated substantial buzz among our hiking community, and we appreciated the additional revenue stream. It felt natural to our venue's mission and our guests were genuinely interested in the products being showcased.
• FI - Finger Lakes Cycling Collective: The product sampling activation we hosted brought incredible energy to our summer event. We saw a 40% spike in attendance that weekend, and the brand was so professional with their setup. Our cycling community really appreciated the opportunity to try premium products, and we've already booked another activation for next season.
• SE - Seneca Lake Sailing Club: This activation was a home run for us—our members were engaged, the brand representatives were knowledgeable, and the whole experience felt authentic to our sailing culture. We've already seen increased membership inquiries from people who attended the event, which tells you how well it resonated with our community.

Frequently Asked Questions

How does pricing work?

You pay a flat cost per sample distributed. Pricing varies by venue type, geography, and campaign size. There are no hidden fees, no platform costs, and no long-term commitments required. We provide a detailed proposal before any campaign begins.

What kind of venues can I target?

Recess works with 10,000+ venues across dozens of categories including fitness studios, yoga studios, gyms, coworking spaces, salons, spas, hotels, and more. You can filter by venue type, location, audience demographics, and traffic volume to find the perfect match for your brand.

How do I track results and measure ROI?

Every campaign includes a real-time dashboard showing samples distributed, venue locations, photo recaps, and consumer feedback. After each campaign, you receive a detailed report with engagement metrics, geographic reach, and venue-level performance data to measure impact.

What is the minimum order for a campaign?

There is no strict minimum, but we recommend starting with at least 500 samples to generate meaningful data across multiple venues. Most brands start with a pilot in one or two markets and scale from there based on results.