Recess

Sample at Scare Michigan with Recess

Reach 20.2K++ thrill-seekers across 2 Scare Michigan locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.

71.8K+
Samples at Scare Michigan
20.2K+
Consumer Reach
2
Scare Michigan Locations
62%+
Avg Engagement Rate

Trusted by Leading Brands

Scare Michigan Sampling in Action

See how brands are reaching consumers at Scare Michigan locations.

Why Brands Choose Scare Michigan

Reach Consumers Where They Scream

Scare Michigan locations deliver engaged thrill-seekers in premium, brand-safe environments.

Audience

Reach thrill-seekers during . Scare Michigan's 20.2K++ thrill-seekers are —making them ideal for brands in .

Premium Brand Environment

Scare Michigan is a trusted destination for thrill-seekers. Your brand appears alongside a curated experience, not in a cluttered retail aisle.

Retailer Shopper Targeting

Target Scare Michigan locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Scare Michigan locations most likely to drive sales at your target stores.

Turnkey at Scale

Activate 2 Scare Michigan locations with a single campaign. We handle fulfillment, coordination with Scare Michigan teams, and execution—you just approve and ship product.

Omnichannel Amplification

Every activation includes digital touchpoints through Scare Michigan's member communications—email, app notifications, and social. Extend your reach beyond the haunted house walls.

Measurable Retail Impact

Attribute Scare Michigan sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.

How It Works

Launch your first sampling campaign in days, not months.

  1. Target Scare Michigan Locations

    Use geo-targeting and retailer data to identify which Scare Michigan locations have the highest concentration of your target shoppers.

  2. Launch Your Campaign

    We coordinate directly with Scare Michigan HQ and local teams. Products ship to your selected locations, and Scare Michigan staff execute the activation.

  3. Measure Retail Impact

    Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Scare Michigan sampling drives revenue.

Success Stories

What Brands Are Saying

Real feedback from brands that have activated at Scare Michigan locations

Phantom Manor Haunted House

"Working with the platform to host a local energy drink sampling during our peak Halloween season was fantastic. Our visitors loved the interactive booth, and it gave them a reason to spend more time exploring the venue, which actually increased concession sales too."

Creekside Terror Attraction

"We partnered with a craft snack brand for a sampling activation, and honestly, it felt like a win-win. Our guests appreciated the refreshment between scare zones, the brand got direct access to our exact demographic, and we earned a nice revenue share that helped offset our operational costs."

Bloodmoon Escape & Haunted Experience

"The activation we hosted brought in a beverage company that aligned perfectly with our audience. Beyond the revenue split, it genuinely enhanced the customer experience—people talked about the free samples as much as they talked about the scares, and we've already got three more brands interested in booking next season."

Frequently Asked Questions

How does pricing work?

You pay a flat cost per sample distributed. Pricing varies by venue type, geography, and campaign size. There are no hidden fees, no platform costs, and no long-term commitments required. We provide a detailed proposal before any campaign begins.

What kind of venues can I target?

Recess works with 10,000+ venues across dozens of categories including fitness studios, yoga studios, gyms, coworking spaces, salons, spas, hotels, and more. You can filter by venue type, location, audience demographics, and traffic volume to find the perfect match for your brand.

How do I track results and measure ROI?

Every campaign includes a real-time dashboard showing samples distributed, venue locations, photo recaps, and consumer feedback. After each campaign, you receive a detailed report with engagement metrics, geographic reach, and venue-level performance data to measure impact.

What is the minimum order for a campaign?

There is no strict minimum, but we recommend starting with at least 500 samples to generate meaningful data across multiple venues. Most brands start with a pilot in one or two markets and scale from there based on results.