Recess

Sample at Steelman Racing with Recess

Reach 17.0K++ athletes across 4 Steelman Racing locations nationwide. Turnkey sampling activations with measurable retail attribution—powered by shopper data from Walmart, Kroger, and 6,000+ top retailers.

5.8K+

Samples at Steelman Racing

17.0K+

Consumer Reach

4

Steelman Racing Locations

15%+

Avg Engagement Rate

Trusted by Leading Brands

Steelman Racing Sampling in Action

See how brands are reaching consumers at Steelman Racing locations.

Why Brands Choose Steelman Racing

Reach Consumers Where They Race

Steelman Racing locations deliver engaged athletes in premium, brand-safe environments.

Audience

Reach athletes during . Steelman Racing's 17.0K++ athletes are —making them ideal for brands in .

Premium Brand Environment

Steelman Racing is a trusted destination for athletes. Your brand appears alongside a curated experience, not in a cluttered retail aisle.

Retailer Shopper Targeting

Target Steelman Racing locations with the highest index of Walmart, Kroger, Target, or your priority retail shoppers. We use retailer data to match your brand with Steelman Racing locations most likely to drive sales at your target stores.

Turnkey at Scale

Activate 4 Steelman Racing locations with a single campaign. We handle fulfillment, coordination with Steelman Racing teams, and execution—you just approve and ship product.

Omnichannel Amplification

Every activation includes digital touchpoints through Steelman Racing's member communications—email, app notifications, and social. Extend your reach beyond the endurance race walls.

Measurable Retail Impact

Attribute Steelman Racing sampling directly to retail sales. Our reporting connects each activation to purchase behavior at your priority retailers.

How It Works

Launch your first sampling campaign in days, not months.

  1. Target Steelman Racing Locations
    Use geo-targeting and retailer data to identify which Steelman Racing locations have the highest concentration of your target shoppers.

  2. Launch Your Campaign
    We coordinate directly with Steelman Racing HQ and local teams. Products ship to your selected locations, and Steelman Racing staff execute the activation.

  3. Measure Retail Impact
    Track brand awareness, purchase intent, and sales lift at your priority retailers. See exactly how Steelman Racing sampling drives revenue.

What Brands Are Saying

Real feedback from brands that have activated at Steelman Racing locations

The product sampling activation we hosted brought incredible energy to race weekend and gave our sponsors genuine touchpoints with our most engaged athletes. We saw measurable lift in brand awareness metrics and our attendees were genuinely excited to try the products in an authentic racing environment rather than a traditional booth setup.

— IR, Ironman Steel Valley Endurance Brand Partner

What impressed us most was how seamlessly the activation integrated into our event logistics without disrupting race operations. The sampling station became a natural pit stop for our endurance athletes, and we've already had follow-up inquiries from other brands wanting to activate at future events because of how well this one went.

— DE, Desert Thunder 24-Hour Challenge Brand Partner

Hosting this activation opened up a completely new revenue stream for us while actually enhancing the participant experience rather than detracting from it. The brand was genuinely invested in our community, and our racers appreciated quality products being sampled that actually aligned with their endurance sport lifestyle.

— CA, Cascade Mountain Trail Series Brand Partner

Frequently Asked Questions

How does pricing work?

You pay a flat cost per sample distributed. Pricing varies by venue type, geography, and campaign size. There are no hidden fees, no platform costs, and no long-term commitments required. We provide a detailed proposal before any campaign begins.

What kind of venues can I target?

Recess works with 10,000+ venues across dozens of categories including fitness studios, yoga studios, gyms, coworking spaces, salons, spas, hotels, and more. You can filter by venue type, location, audience demographics, and traffic volume to find the perfect match for your brand.

How do I track results and measure ROI?

Every campaign includes a real-time dashboard showing samples distributed, venue locations, photo recaps, and consumer feedback. After each campaign, you receive a detailed report with engagement metrics, geographic reach, and venue-level performance data to measure impact.

What is the minimum order for a campaign?

There is no strict minimum, but we recommend starting with at least 500 samples to generate meaningful data across multiple venues. Most brands start with a pilot in one or two markets and scale from there based on results.

Ready to Reach Consumers at Steelman Racing?

Join hundreds of leading CPG brands using Recess to sample at Steelman Racing locations nationwide.