Dollar General Selects Recess as Experiential Marketing Partner for DGMN

Leading OTC brand sees 7.28x iROAS with a new chewable format

A leading OTC brand brought a great-tasting new chewable format to market with a targeted Recess sampling program, earning a 7.28x iROAS and $1M+ in incremental sales while turning peak cold and flu season into record-breaking trial among Dollar General shoppers.

Too Good to Toss: How a Beverage Brand Turned Expiring Inventory Into a 4.18x iROAS

Too good to toss: instead of writing off short-dated zero sugar tea, a leading beverage brand turned it into a targeted experiential campaign, earning a 4.18x iROAS and $419K+ in incremental sales while reaching nearly 60,000 consumers in real life.

Health-Ade leverages Recess to penetrate new markets

Top Kombucha brand partners with Recess to discover unique sampling opportunities that align with their brand identity, like F45 gyms, co-working offices, festivals, and more.

Milk Bar drives sales to Wegmans by sampling with Recess

Popular snack brand uses Recess geo-targeting tool to identify cool sampling events within a 5-10 mile radius of Wegmans in their target markets.

Healthy energy drink creates buzz by sampling with steady energy and lasting success

Learn about a successful product sampling and insights campaign for a healthy energy drink brand that took a unique approach to reach their target demographic.

Ozarka Spring Water doesn’t break a sweat reaching 1M+ people via omnichannel sampling

Learn how Ozarka Spring Water maximized their campaign with Recess’ data-driven platform and an effective omnichannel product sampling and digital media targeting strategy.

&pizza sees 10% conversion rate with “Back to College” campaign

Fast-growing pizza chain partners with Recess to launch “Back to College” campaign. &pizza distributes coupons to college apartments and campuses within 2 miles of &pizza locations.

Leading premium bean brand wins new customers ages 45-65 through product sampling

Check out how our omnichannel product sampling campaign targeting the 45- to 65-year-old demographic opened up beautiful possibilities for a leading bean brand.

Sharpie S-Gel pens make their mark with bold samples in coworking spaces

Find out how Sharpie S-Gel pens' sampling campaign in coworking spaces resulted in positive feedback, increased brand awareness, and sales growth.

Plant-based protein brand shakes up interest with health-conscious consumers through sampling

Find out how we helped a well-known plant protein shake brand reach health-conscious consumers through targeted omnichannel product sampling events in multiple locations.

Leading laundry brand’s spotless omnichannel sampling campaign spins up loads of sales

Find out how Recess executed a successful omnichannel product sampling campaign across fitness studios and DashMart hubs for a top detergent brand.

Cheers to making it 100% possible for consumers to discover and enjoy 0.0% alcohol-free beer

Get ready to raise a glass to the story of a successful nationwide and omnichannel sampling campaign for a great tasting non-alcoholic beer.

Kodiak Cakes targets health-conscious consumers with wholesome snack sampling

Explore how Kodiak Cakes utilized an omnichannel product sampling campaign at multiple events to introduce their new granola bar snack to their target market.

Omnichannel sampling strategy shines the light on consumer insights for family-friendly snacks

Learn how a popular fruit snack brand unleashes the potential of an omnichannel product sampling campaign to drive brand awareness and uncover consumer insights.

Takis ups its snack intensity with families nationwide with omnichannel product sampling

Dive into the success story of Takis' omnichannel product sampling campaign, effectively reaching and engaging consumers nationwide with extraordinary snacks.

Perfect Snacks sees massive gains at Orangetheory Fitness with omnichannel sampling

Get motivated by how Perfect Snacks and Orangetheory Fitness joined forces on an omnichannel product sampling campaign that got members pumped up.

PepsiCo sees 22% sales lift on Gopuff during finals week

In partnership with Gopuff and Recess, PepsiCo launches a multi-brand campaign targeting college students during finals week.

La Croix reaches college students at scale with turnkey sampling

Leading carbonated beverage leverages Recess to deploy 55,000 cans and 14,000 offer mailers to 72 college campuses nationwide. This turnkey sampling program reduces coordination costs.

Beast Brands Reduce Time Spent on Sampling by 57% with Recess

Personal care and grooming brand leverages strategic sampling to launch their new product, Nutt Butter. Recess handles all the strategy, execution, and reporting for the program.

LIFEAID reduces time spent on booking event sponsorships with Recess

LIFEAID saves 219 hours of manually coordinating sponsorships via Google search – by leveraging Recess to discover 11 targeted events across the U.S.

Jet Fuel Studio saves 70% of time spent booking sponsorships for national activation tour

Jet Fuel Studio leverages Recess to book 20x40 activation spaces in New York and New Jersey to boost brand awareness.

Koe Kombucha Distributes 4,096 Samples to Drive Sales at Publix

Koe partners with Recess to drive sampling activations at local student housing complexes and flea markets nation-wide, in efforts to drive traffic to their local retailer, Publix.

Brownie Brittle distributes 40,000 samples across 15 college campuses

Brownie Brittle reaches new Gen-Z consumers at colleges via sampling across 19 events in 15 college housing complexes using the Recess platform.

4505 Meats distributes 14,500 samples across 21 events nationwide.

4505 Meats leverages sampling to increase brand awareness in their key markets, including California, Florida, New York, and Alabama.

Hydrant launches national sampling program with 4% conversion rate

Top sports drink brand partners with Recess to launch sampling events at premium distribution points, spanning multiple target audiences in their core consumers profile.

Results that brands see with Recess

Water brand sees 1 in 4 samplers convert to purchasers

A leading water brand focused its sampling efforts to capturing a wide consumer base - and activated its products in shopping centers, farmers markets, fitness studios, and more.

• 1 in 4 Purchased the product after sampling
• 50% of consumers are likely to purchase in the next 90 days
• 196% increase in brand awareness in target markets

Snack brand sees 22% sales lift on GoPuff

A top CPG brand activated a “de-stress” lounge and distributed samples on college campuses during finals week to drive awareness of its products on GoPuff.

• 22% increase in sales on GoPuff
• 56% email open rate on post-sampling coupons
• 13 total events across 4 days

Fruit bar sees 338% increase in purchase intent after sampling

A popular fruit bar distributed samples of various flavors to Crunch Gym locations across the US to generate brand awareness and drive product trials.

• 66% of consumers immediately tried the product
• 68% of consumers were new to the brand
• 338% increase in purchase intent after sampling

Laundry brand sees 70% conversions via fitness sampling

A leading laundry brand partnered with fitness studios in key markets to distribute samples of an emerging product line to studio members.

• 24.2% of consumers were new to brand
• 69.9% of consumers have purchased the product since receiving the sample
• 86% likely to purchase the product in the next 90 days

Supplement brand sees 1 in 4 samplers convert to purchasers

Emerging supplement brand launches new brain and mood supplements to gym goers and college students nationwide, during Finals Week.

• 1 in 4 consumers purchased after trial
• 62% consumers were new-to-the-brand
• 85% of consumers immediately tried the product

Kombucha brand sees 109% increase in purchase intent after sampling

A new-to-the-US kombucha brand sampled cans of its newest flavor to fitness enthusiasts to generate awareness and drive product trials.

• 81% of consumers were new to the brand
• 109% increase in purchase intent after trial
• 56% consumers immediately tried the product

Energy drink sees 1 in 3 samplers convert to purchasers

An emerging plant-based energy drink delivered 12 packs to college student housing complexes during finals week to generate awareness and drive repeated trials.

• 1 in 3 purchased the product after sampling
• 66% consumers were new to the brand
• 50% of consumers are likely to purchase in the next 90 days

Sampling + BOGO mobile coupons drive strong redemption

A leading CPG brand launches new air freshener products, and distributes samples and promo cards at drive-in movie theaters nationwide.

• 2369 Walmart mobile app sign-ups
• 589 BOGO coupon redemptions at Walmart
• 24.86% Sample-to-purchase conversion rate