Recess Blog – CPG insights, Marketing Tactics, & Product News from Recess

Dollar General Selects Recess as Experiential Marketing Partner for DGMN

Dollar General Selects Recess as its Exclusive Experiential Media Partner for DGMN

Recess announces an exclusive category partnership with DGMN that will allow advertisers to use experiential sampling to reach Dollar General shoppers in their local communities.

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How to Measure Sampling ROAS like Top CPG Companies

Learn four crafty ways that leading CPG brands measure sampling ROAS well and how to incorporate them effectively in your product sampling campaigns. Read More

How WeWork became a sampling venue "must" for Rockstar, ZOA Energy, Sharpie, and Poppi

Check out how Rockstar, Sharpie, ZOA Energy, and Poppi rocked omnichannel product sampling at WeWork and other coworking spaces. Read More

Crunch Fitness shows up as a lean, mean, sampling-venue machine for top CPG brands

Check out how Crunch Fitness’s “no judgments” mantra makes it a strong brand activation venue for top CPG brands like Hero Cosmetics, Simple Mills, and Goodles. Read More

Orangetheory Fitness strengthens ZOA Energy and Perfect Snacks sampling campaigns

Check out how top CPG brands like Molson Coors' ZOA Energy and Perfect Snacks buddied up with Orangetheory Fitness for massive sampling campaign gains. Read More

4 CPG brands that went the extra mile at races and runs with winning sampling programs

Keep pace with CPG brands like OxiClean, Goodles, ZenWTR, and Lone River who go for gold with omnichannel product sampling at races and runs. Read More

4 CPG brands that stepped on the gas by sampling at drive-ins and drive-throughs

See the in-car sampling playbook for Kraft, Refresh Your Car, Harmless Harvest, and Hu Kitchen that drove brand awareness in key markets. Read More

How savvy CPG brands run targeted sampling campaigns for expectant moms and parents

See how Centrum and Magnolia Bakery tapped into female-dominant gyms, parenthood conferences, and family events to reach moms-to-be. Read More