Dollar General Selects Recess as Experiential Marketing Partner for DGMN

Audience targeting, powered by technology

Create hyper-targeted audiences

Choose from over 100 attributes in our advanced audience filters to recreate the exact buyer profile that your brand wants to sell to.

Pick from age demographics, lifestyle traits, purchasing behaviors, geographical locations, and more.

Target shoppers who frequent your retailers

Our latest retailer data layer helps you identify which sampling opportunities have the highest likelihood of reaching audiences that frequently shop at your retailer. We have data from top retailers like Target, Walmart, Whole Foods, and Kroger – as well as 40 other retailers in Groceries, Warehouse Clubs, Convenience, Discount, Home, Beauty, Pets, and more.

Our platform can help you search for drive-in theaters with the highest index of Walmart shoppers. Or target Whole Foods shoppers at WeWork. All in your designated target markets.

Draw a geofence around your key markets

Our geo-targeting tool allows you to get within miles of where you want to geofence your market for your sampling activations.

Looking to drive sales to your retail partners? Our tool allows you to also scope the search to any mile radiuses from popular retailers like Walmart, Target, Wegmans, and more.

Results that CPG brands see with Recess

General

Water brand sees 1 in 4 samplers convert to purchasers

A leading water brand focused its sampling efforts to capturing a wide consumer base - and activated its products in shopping centers, farmers markets, fitness studios, and more.

1 in 4

Purchased the product after sampling

50%

of consumers are likely to purchase in the next 90 days

196%

increase in brand awareness in target markets

College

Snack brand sees 22% sales lift on GoPuff

A top CPG brand activated a “de-stress” lounge and distributed samples on college campuses during finals week to drive awareness of its products on GoPuff.

22%

increase in sales on GoPuff

56%

email open rate on post-sampling coupons

13

total events across 4 days

Fitness

Fruit bar sees 338% increase in purchase intent after sampling

A popular fruit bar distributed samples of various flavors to Crunch Gym locations across the US to generate brand awareness and drive product trials.

66%

of consumers immediately tried the product

68%

of consumers were new to the brand

338%

increase in purchase intent after sampling

Fitness

Laundry brand sees 70% conversions via fitness sampling

A leading laundry brand partnered with fitness studios in key markets to distribute samples of an emerging product line to studio members.

24.2%

of consumers were new to brand

69.9%

of consumers have purchased the product since receiving the sample

86%

likely to purchase the product in the next 90 days

College

Supplement brand sees 1 in 4 samplers convert to purchasers

Emerging supplement brand launches new brain and mood supplements to gym goers and college students nationwide, during Finals Week.

1 in 4

consumers purchased after trial

62%

consumers were new-to-the-brand

85%

of consumers immediately tried the product

Fitness

Kombucha brand sees 109% increase in purchase intent after sampling

A new-to-the-US kombucha brand sampled cans of its newest flavor to fitness enthusiasts to generate awareness and drive product trials.

81%

of consumers were new to the brand

109%

increase in purchase intent after trial

56%

consumers immediately tried the product

College

Energy drink sees 1 in 3 samplers convert to purchasers

An emerging plant-based energy drink delivered 12 packs to college student housing complexes during finals week to generate awareness and drive repeated trials.

1 in 3

purchased the product after sampling

66%

consumers were new to the brand

50%

of consumers are likely to purchase in the next 90 days

General

Sampling + BOGO mobile coupons drive strong redemption

A leading CPG brand launches new air freshener products, and distributes samples and promo cards at drive-in movie theaters nationwide.

2369

Walmart mobile app sign-ups

589

BOGO coupon redemptions at Walmart

24.86%

Sample-to-purchase conversion rate