# Dollar General Selects Recess as Experiential Marketing Partner for DGMN

## Designed to be a low lift on you

## Turnkey sampling opportunities

Filter for opportunities based on your sampling capacity, and you’ll find listings of turnkey sampling activations with options to add customizable elements like shipping and handling, signage, branded note cards, digital coupons, and more.

The only thing limiting you is your sampling capacity.

## Plug-and-play marketing campaigns

Move faster with campaign recommendations from our key partners, based on our jointly-developed marketing calendar. Your brand can just plug-and-play into existing marketing campaigns with multiple brands to maximize your efforts, including:

- Back to College
- New Year, New You
- March Madness

Looking for category exclusivity? We can make it happen!

## New activations available weekly

We’re the dominant leader in sampling activations for categories like fitness, college housing, kids and family events, and more.

New activation partners are added weekly, with sampling program pilot programs that have opportunities for category exclusivity, first-to-market privileges, and reduced platform fees.

## Why brands love sampling with Recess

General

### Water brand sees 1 in 4 samplers convert to purchasers

A leading water brand focused its sampling efforts to capturing a wide consumer base - and activated its products in shopping centers, farmers markets, fitness studios, and more.

### 1 in 4

Purchased the product after sampling

### 50%

of consumers are likely to purchase in the next 90 days

### 196%

increase in brand awareness in target markets

### Snack brand sees 22% sales lift on GoPuff

A top CPG brand activated a “de-stress” lounge and distributed samples on college campuses during finals week to drive awareness of its products on GoPuff.

### 22%

increase in sales on GoPuff

### 56%

email open rate on post-sampling coupons

### 13

total events across 4 days

### Fruit bar sees 338% increase in purchase intent after sampling

A popular fruit bar distributed samples of various flavors to Crunch Gym locations across the US to generate brand awareness and drive product trials.

### 66%

of consumers immediately tried the product

### 68%

of consumers were new to the brand

### 338%

increase in purchase intent after sampling

### Laundry brand sees 70% conversions via fitness sampling

A leading laundry brand partnered with fitness studios in key markets to distribute samples of an emerging product line to studio members.

### 24.2%

of consumers were new to brand

### 69.9%

of consumers have purchased the product since receiving the sample

### 86%

likely to purchase the product in the next 90 days

### Supplement brand sees 1 in 4 samplers convert to purchasers

Emerging supplement brand launches new brain and mood supplements to gym goers and college students nationwide, during Finals Week.

### 1 in 4

consumers purchased after trial

### 62%

consumers were new-to-the-brand

### 85%

of consumers immediately tried the product

### Kombucha brand sees 109% increase in purchase intent after sampling

A new-to-the-US kombucha brand sampled cans of its newest flavor to fitness enthusiasts to generate awareness and drive product trials.

### 81%

of consumers were new to the brand

### 109%

increase in purchase intent after trial

### 56%

consumers immediately tried the product

### Energy drink sees 1 in 3 samplers convert to purchasers

An emerging plant-based energy drink delivered 12 packs to college student housing complexes during finals week to generate awareness and drive repeated trials.

### 1 in 3

purchased the product after sampling

### 66%

consumers were new to the brand

### 50%

of consumers are likely to purchase in the next 90 days

### Sampling + BOGO mobile coupons drive strong redemption

A leading CPG brand launches new air freshener products, and distributes samples and promo cards at drive-in movie theaters nationwide.

### 2369

Walmart mobile app sign-ups

### 589

BOGO coupon redemptions at Walmart

### 24.86%

Sample-to-purchase conversion rate

## Sampling activations made easy

Our turnkey sampling activations remove most of your logistical headaches, while still feeling pretty unique and cool.