Dollar General Selects Recess as Experiential Marketing Partner for DGMN

How Recess works

Target audiences, markets, and retailers

Use geo-targeting tools and multi-layered audience demographic filters to help you zero in on the right buyers and sampling activations in your target markets. Got retailers you want to target? Find which sampling events have the highest index of Target, Walmart, or Kroger shoppers – and anchor on those.

Execute on turnkey sampling activations

Input your sampling capacity and any other brand requirements to get a list of turnkey sampling events that match your target criteria. The turnkey nature of all our sampling opportunities make it easy to deploy products and execute activations quickly.

Report on sampling attribution

Measure brand awareness, purchase intent, consumer feedback, and more with our extensive reporting capabilities designed to help you tie targeted sampling to revenue impact.

What makes Recess special?

Technology to power audience targeting at scale

The backbone of our platform is our innovative technology that powers geo-targeting, audience-targeting, and retailer-targeting capabilities to help you search for your perfect sampling activation. Plus, with workflow and contracting tools, Recess makes the rest of the booking process seamless.

Everything is turnkey and quick-to-deploy

Turnkey sampling makes it easy to quickly ship and deploy your products for your activations. Your brand just plugs and plays into marketing themes and campaigns that we’ve built with our partners - including Back to School, New Year New You, Summer Kickoff, and more.

We have 100+ partnership categories with unique sampling opportunities at Orangetheory Fitness, Holiday Lights, and more.

Tech-powered reporting

Our platform reporting and partner integrations helps you attribute your sampling efforts to real marketing dollars, creating an industry-first analytical layer to your brand activation programs.

Plus, our managed services team will put together quarterly recaps sync to discuss program results and analytics in depth.

Sampling as a strategic marketing lever

For product launches

Brand activation campaigns to drive product trials, promotions, and purchase.

For shopper marketing

Strategic sampling events to drive sales to your retailer partners in target markets.

For brand awareness

High ROI sampling to increase brand awareness and affinity–leading to sales.

For expiring products

Last-minute sampling events that gets products to your target consumers.

Build creative sampling campaigns

Introduce your target market to their new favorite snack.