Carbe Diem Sampling Campaign Recap | Q2 2025

🏪 9

Venues Participated

📦 7,838

Products Distributed

👥 41,008

Total Reach

🎯 9.1

Likelihood to Distribute

Campaign Photos

Omnichannel Performance

Social & Digital Reach

41,008

Total impressions across channels

Email Campaign

46.11%

Click-through rate (18,909 clicks)

Emails Sent

41,008

2.70% open rate (1,108 opens)

Facebook Activity

4

Posts published

Instagram Activity

3

Posts published

On-Site Signage

6

Signs posted at venues

Social Media Content

Instagram and Facebook posts from the campaign

Instagram

Partner Satisfaction Ratings

Likelihood to Distribute Again

9.1/10

63% rated 10/10, 25% rated 7/10, 13% rated 9/10

Product Feedback & Insights

What People Loved

• Positive shopper interest in samples (excitement, curiosity)
• Appeal of product aesthetics and display quality
• Interest in product ingredients and nutritional facts
• Preference for ready-to-eat and convenient product options
• Attraction to branding and ingredient highlighting

Areas for Improvement

• Improve signage size and placement (larger QR code, earlier distribution)
• Provide clearer instructions on product preparation (microwaveable vs boil-only)
• Supply larger sample packets for multiple tastings
• Coordinate product and signage delivery earlier to allow better promotion
• Add more signage for photo opportunities during events

Testimonials from Venues

"Many of our shoppers shared that it was their first time seeing this product. They were excited to receive a sample and looked forward to trying it at home."

"Members were attracted to the branding and pleasantly surprised to be receiving samples of pasta."

"We cooked about 20 sample packets and provided tasting at our pre-race party. We handed out packets at the race and everyone was very excited about both tasting and taking home Carbe Diem!"