Dollar General Selects Recess as Experiential Marketing Partner for DGMN

The ROAS of Sampling – Metrics that Matter

Sampling converts. But proving it with data?

That's where most campaigns fall short.

That's why top brands are getting smart about measurement, and use:

1. Surveys to measure purchase intent
2. Coupons that track redemptions
3. Retailer collabs to monitor sales lift and iROAS

In one Recess campaign, a top snack brand saw 1.39% incremental sales lift at Albertson's after sampling. When done right, you can measure deterministic lift and other iROAS metrics with each Recess sampling program.

Download the guide to learn how!