Dollar General Selects Recess as Experiential Marketing Partner for DGMN

The middle of the funnel is stuck in the past.

Awareness and conversion went digital, targeted, and measurable. Trial and consideration did not. In-store demos and experiential events still lack targeting, scale, and any real tie to sales. Recess changes that, turning gyms, campuses, offices, and community events into targeted, measurable media placements that drive product trial and retail growth.

Water brand sees 1 in 4 samplers convert to purchasers

A leading water brand focused its sampling efforts to capturing a wide consumer base - and activated its products in shopping centers, farmers markets, fitness studios, and more.

1 in 4

Purchased the product after sampling

50%

of consumers are likely to purchase in the next 90 days

196%

increase in brand awareness in target markets

Snack brand sees 22% sales lift on GoPuff

A top CPG brand activated a “de-stress” lounge and distributed samples on college campuses during finals week to drive awareness of its products on GoPuff.

22%

increase in sales on GoPuff

56%

email open rate on post-sampling coupons

13

total events across 4 days

Fruit bar sees 338% increase in purchase intent after sampling

A popular fruit bar distributed samples of various flavors to Crunch Gym locations across the US to generate brand awareness and drive product trials.

66%

of consumers immediately tried the product

68%

of consumers were new to the brand

338%

increase in purchase intent after sampling

Laundry brand sees 70% conversions via fitness sampling

A leading laundry brand partnered with fitness studios in key markets to distribute samples of an emerging product line to studio members.

24.2%

of consumers were new to brand

69.9%

of consumers have purchased the product since receiving the sample

86%

likely to purchase the product in the next 90 days

Supplement brand sees 1 in 4 samplers convert to purchasers

Emerging supplement brand launches new brain and mood supplements to gym goers and college students nationwide, during Finals Week.

1 in 4

consumers purchased after trial

62%

consumers were new-to-the-brand

85%

of consumers immediately tried the product

Kombucha brand sees 109% increase in purchase intent after sampling

A new-to-the-US kombucha brand sampled cans of its newest flavor to fitness enthusiasts to generate awareness and drive product trials.

81%

of consumers were new to the brand

109%

increase in purchase intent after trial

56%

consumers immediately tried the product

Energy drink sees 1 in 3 samplers convert to purchasers

An emerging plant-based energy drink delivered 12 packs to college student housing complexes during finals week to generate awareness and drive repeated trials.

1 in 3

purchased the product after sampling

66%

consumers were new to the brand

50%

of consumers are likely to purchase in the next 90 days

Sampling + BOGO mobile coupons drive strong redemption

A leading CPG brand launches new air freshener products, and distributes samples and promo cards at drive-in movie theaters nationwide.

2369

Walmart mobile app sign-ups

589

BOGO coupon redemptions at Walmart

24.86%

Sample-to-purchase conversion rate

Recess is every marketer’s dream. Driving Value for every team that drives retail growth.

For

product launches

Brand activation campaigns to drive product trials, promotions, and purchase.

For

shopper marketing

Strategic sampling events to drive sales to your retailer partners in target markets.

For

brand awareness

High ROI sampling to increase brand awareness and affinity–leading to sales.