Dollar General Selects Recess as Experiential Marketing Partner for DGMN

WHAT IS RECESS?

Brand activation platform, built for CPG

Find audiences that best align with your brand

Our platform curates sampling opportunities that’s perfect for your brand, by getting specific about who you want to target.
With retailer-targeting, advanced audience filtering, and geo-targeting tools, you’ll be able to find which activations will reach the right buyers in your target markets.

Develop unique brand campaigns

Meet your buyers where they physically are - and in communities they trust.
Get new-to-the-brand consumers to try you out at unique venues and experiences like back-to-school nights, fitness studios, or co-working offices.

Scale without full-time brand ambassadors

Don’t let hiring local or on-the-road brand ambassadors eat your marketing dollars and slow your growth.
Our partners use their employees onsite to introduce your products to their members at Orangetheory Fitness, F45, WeWork, Big Bounce America, and more.

Get brand analytics to uncover new opportunities

Get more out of every customer interaction.
At experiential sampling events, you can add onsite surveys to get consumer insights and conduct market research to better understand your consumers.

HOW IT WORKS

Recess makes it easy to activate and measure your brand

Sampling + experiential marketing
Launch brand experiences in communities that look like your buyers by co-marketing and running sampling campaigns with top partners like Equinox, WeWork, Doordash, and more. Convert their national member base to your customers.

Brand measurement tools and strategies at your fingertips
No need to "figure out" how to measure brand effectiveness in sampling campaigns. We partner with top brand measurement tools like Keen Decision Systems and Gravy Analytics to get you what you need for consumer insights, market research, and more. We’ve done this before, know what works, and can get you results.

Reporting that actually maps to your brand KPIs
Your KPIs look different from field or shopper marketing KPIs, so your reports should also look different. We have customized reporting for brand marketers that looks at purchase intent, brand awareness, product rating, post-purchase conversion, brand affinity, social media metrics, and more.

WHAT MAKES US SPECIAL?

Sampling as a leading indicator of revenue

Proprietary geotargeting technology, workflow & contracting tools, and robust reporting & analytics features allow brands to scale sampling and brand activation efforts in target markets, in days.

Hook consumers with experiential marketing
The best product sampling campaigns coupled with the coolest brand experiences.

Omnichannel marketing to nurture your buyers
Get first-party customer data for email marketing, digital ads, and more through our platform.

Campaign reporting and consumer analytics
Deep reporting and consumer insights to show ROI of your brand activation efforts.

Need to increase brand awareness?

See how Recess can help you leverage experiential marketing and sampling to get in front of your target audience.