Dollar General Selects Recess as Experiential Marketing Partner for DGMN

WHAT IS RECESS?

The experiential media network for CPG brands

Find last-minute, turnkey sampling events with our network

Don’t donate or toss your expiring products; they could be generating buzz at coworking offices, shopping malls, gyms, and more. Our platform filters for sampling opportunities by audience demographic, lifestyle traits, location, and sampling capacity.

Turnkey sampling means your product hits the market quicker

Recess boasts a strong partner network that can take on last-minute sampling events that are turnkey and high-quality. We’ve deployed over hundred thousands of samples nationwide in days, at a relatively low lift to the brand.

We'll handle the tricky shipping, storing, and activation logistics

Our managed services team can help you strategize, execute, and report on your last-minute sampling campaigns – all included in your spend with Recess. No hourlies, no hidden fees.

This is a marketing moment, not a last-ditch effort

Turn your last-minute activation into an omnichannel sampling campaign. You can add digital assets to track samples to purchase, deploy surveys to gather consumer insights, and collect first-party customer data to nurture your buyers down the line.

HOW IT WORKS

Recess makes last-minute sampling feel easy

Short coded goods
With your expiration dates coming up, stores might not take short coded goods, but we can help take them off your hands quickly. Rather than donating products, you can use our platform to search for last-minute sampling events and leverage this opportunity to acquire new customers in your target markets.

Canceled orders
Instead of shipping the orders back or through another set of tricky logistical hoops, use geo-targeting tools in our platform to discover sampling events near the current location of your products. Pick your audience demographics and lifestyle traits to make sure your product gets into the right hands.

Excess seasonal or holiday goods
Rather than paying for markdowns or shipping excess inventory back to the warehouse, use your remaining holiday inventory to create brand moments in your retail markets. Our platform will help you identify the right sampling events that increase brand awareness and affinity for your products–ultimately creating a halo effect around your brand to drive more sales at your retailers.

WHAT MAKES US SPECIAL?

'Tricky logistics' is our middle name

Proprietary geotargeting technology, workflow & contracting tools, and robust reporting & analytics features allow brands to scale sampling and brand activation efforts in target markets, in days.

We're speedy and efficient
It’s the perfect trifecta: platform technology + expansive partner network + managed services team. We’re an extension of your marketing team to identify premium sponsorships and execute sampling campaigns in days.

Turnkey means cost-effective
Turnkey solutions for sampling makes it easy to discover, execute, and deploy your products to your target audiences. Transparent pricing means that you know exactly how much you’re spending with Recess. No variable pricing structures.

Stretch your marketing dollar
Your marketing strategy can change, but our commitment to maximizing your spend with us won’t. You get flexibility in how you use your committed dollars - whether it’s on one specific campaign, in a recurring event series, or in a digital sponsorship opportunity.

Deploy samples nationwide in days

Turn your last-minute activation into an omnichannel sampling campaign to generate buzz in your target markets.