# Dollar General Selects Recess as Experiential Marketing Partner for DGMN

## WHAT IS RECESS?

## Integrated sampling solution for product launches

## Hyper-target audiences, markets, and retailers

Get specific about who you want to try your product, because without audience targeting, it can get expensive fast.

Our platform allows you to select sampling activations based on age demographics, lifestyle traits, purchasing behaviors, geographical locations, proximity to retailers, and more.

Our retailer data layer is useful for when you want to optimize for sampling opportunities with the highest index of Target, Walmart, or Kroger shoppers. Partnered with another retailer? We've got over 70 retailers in our platform for you to choose from.

## Context matters for great product experiences

Humans buy from humans–especially ones they trust.

When you host sampling events with **Orangetheory Fitness**, the studio manager introduces and recommends your brand to their members. At **WeWork**, it’s community managers. At **colleges**, it’s the residential advisor.

Plus, this means that you don't need to hire local or on-the-road brand ambassadors, and you can save your marketing dollars for more high-impact brand and sampling activations.

## Drive retail sales - or online purchases

To augment your shopper marketing strategy, focus on your sampling events with highest index of retailer shoppers and closest proximity to retailers. It's all part of the retailer data layer that's in our platform.

Plus, with QR codes and coupons that you can deploy onsite with your physical sampling activations, the customer journey can get tracked all the way to purchase. That's data-driven sampling.

## HOW IT WORKS

## Recess helps you scale product launches

**Launch new innovations**

You know which retailers will carry your new products. So why not find unique sampling events within a 5 mile radius to let your buyers try the product before sending them to the store to purchase?

**Launch into new markets**

Testing out a new market? It won’t make sense to hire a full time staff before you validate it. Leverage turnkey sampling events to help you try out the market in different activations, digital sponsorships, and more.

**Collect pre-launch reviews and get early market validation**

Launch your new product as the market darling with online reviews and social buzz. Our partners boast high review submission rates that can be strategically used to prime the market at your launch.

## WHAT MAKES US SPECIAL?

## Uncomplicated, trackable sampling activations

Proprietary geotargeting technology, workflow & contracting tools, and robust reporting & analytics features allow brands to scale sampling and brand activation efforts in target markets, in days.

**Get access to first-party customer data**

Get physical with in-person sampling, then switch to digital engagement and tracking with QR codes, coupons, email marketing, ads, and more. It’s all first-party customer data, and sampling becomes an omnichannel marketing channel that drives revenue.

**We're an extension of your marketing team**

No more part-time brand ambassadors or flaky temps. Rely on community managers to introduce your products to their local membership base at Crunch Fitness, WeWork, and more. These community-driven recommendations can power your initial market traction.

**Track the ROI of your product launch efforts**

Track the customer journey of your target audiences from the first sampling event to purchase at your local retailer or online. We’ll also provide deep reporting and consumer insights to show the ROI of your brand activation efforts.

## Gearing up for a product launch?

See how Recess can help you activate your brand and help you drive more revenue with creative sampling campaigns.