Dollar General Selects Recess as Experiential Marketing Partner for DGMN

WHAT IS RECESS?

Experiential Retail Media for Shopper Marketers

Retailer & Audience Targeting

Use the retailer and audience targeting tool to discover communities and local events that have the highest index of shoppers that frequent over 6,000 retailers – including Dollar General, Walmart, Target, and more.

Experiential Sampling Activations

Reach shoppers outside the store during lifestyle moments – not just when they’re going for a stock-up at the store. Integrate samples into their daily lives before they enter the store. Think: air fresheners at drive-in movies or protein bars at gyms.

Social & Digital Amplification

Co-branded emails, boosted social posts, Recess Consumer Insights Survey, and other digital amplification tools help extend campaign reach and drive traffic. Our multi-channel programs are all managed and boosted by their local communities.

Community endorsements

The community, not brand ambassadors, distribute products to its members – creating an endorsement halo around the trial experience. At the gym, the fitness coach recommends your brand to their members. At colleges, it’s the resident advisor.

HOW IT WORKS

Drive traffic and sales to your retail partners

Reach 140M+ in-person audience
Recess is the industry’s first scalable, technology solution for out-of-store sampling and experiential marketing. We have the largest network of in-person audiences – including gyms, colleges, K-8 schools, family events, holiday events, and more.

Deliver targeted brand experiences
Use audience demographic filters and geo-targeting tools to identify the right target communities. Then, add on retailer targeting to find the subset of communities and events with the highest index of shoppers who frequent 6,000+ retailers.

Build brand trust and awareness
Our experiential sampling programs enable brands to integrate products into consumers’ daily lives, and build top-of-mind awareness and product recognition before shoppers enter the store. Community-driven sampling programs build brand trust.

WHAT MAKES US SPECIAL?

We turn sampling into omnichannel marketing

Proprietary geotargeting technology, workflow & contracting tools, and robust reporting & analytics features allow brands to scale sampling and brand activation efforts in target markets, in days.

Scale community-driven recommendations
No more part-time brand ambassadors or flaky temps. Rely on community managers to introduce your products to their local membership base at Crunch Gyms, WeWorks, and more.

Drive consumers to purchase
Get physical with in-person sampling, then switch to digital engagement and tracking with QR codes, coupons, email marketing, ads, and more. It’s all first-party customer data.

No more untrackable marketing efforts
Track the customer journey of your target audiences from the first sampling event to purchase at your local retailer. That’s how you show the ROI of your sampling efforts.