# Dollar General Selects Recess as Experiential Marketing Partner for DGMN

## WHAT IS RECESS?

## Experiential Retail Media for Shopper Marketers

## Retailer & Audience Targeting

Use the retailer and audience targeting tool to discover communities and local events that have the highest index of shoppers that frequent over 6,000 retailers – including Dollar General, Walmart, Target, and more.

## Experiential Sampling Activations

Reach shoppers outside the store during lifestyle moments – not just when they’re going for a stock-up at the store. Integrate samples into their daily lives before they enter the store. Think: air fresheners at drive-in movies or protein bars at gyms.

## Social & Digital Amplification

Co-branded emails, boosted social posts, Recess Consumer Insights Survey, and other digital amplification tools help extend campaign reach and drive traffic. Our multi-channel programs are all managed and boosted by their local communities.

## Community endorsements

The community, not brand ambassadors, distribute products to its members – creating an endorsement halo around the trial experience. At the gym, the fitness coach recommends your brand to their members. At colleges, it’s the resident advisor.

## HOW IT WORKS

## Drive traffic and sales to your retail partners

**Reach 140M+ in-person audience**  
Recess is the industry’s first scalable, technology solution for out-of-store sampling and experiential marketing. We have the largest network of in-person audiences – including gyms, colleges, K-8 schools, family events, holiday events, and more.

**Deliver targeted brand experiences**  
Use audience demographic filters and geo-targeting tools to identify the right target communities. Then, add on retailer targeting to find the subset of communities and events with the highest index of shoppers who frequent 6,000+ retailers.

**Build brand trust and awareness**  
Our experiential sampling programs enable brands to integrate products into consumers’ daily lives, and build top-of-mind awareness and product recognition before shoppers enter the store. Community-driven sampling programs build brand trust.

## WHAT MAKES US SPECIAL?

## We turn sampling into omnichannel marketing

Proprietary geotargeting technology, workflow & contracting tools, and robust reporting & analytics features allow brands to scale sampling and brand activation efforts in target markets, in days.

**Scale community-driven recommendations**  
No more part-time brand ambassadors or flaky temps. Rely on community managers to introduce your products to their local membership base at Crunch Gyms, WeWorks, and more.

**Drive consumers to purchase**  
Get physical with in-person sampling, then switch to digital engagement and tracking with QR codes, coupons, email marketing, ads, and more. It’s all first-party customer data.

**No more untrackable marketing efforts**  
Track the customer journey of your target audiences from the first sampling event to purchase at your local retailer. That’s how you show the ROI of your sampling efforts.