Recess
Reach Shoppers Where They Shop
Connect your brand to high-value consumers at farmers markets nationwide. Turnkey sampling activations that drive measurable retail sales—powered by data from Walmart, Kroger, and 6,000+ top retailers.
892.5K+
Samples Distributed
353.0K+
Consumer Reach
79+
Farmers markets
252.8%+
Avg Engagement Rate
Trusted by Leading Brands
Real Activations at Farmers Market
Drive Measurable Retail Growth
Everything you need to reach consumers, measure impact, and scale product sampling nationwide.
High-Intent Consumer Moments
Reach shoppers during the weekend market—when they're most receptive to discovering products that fit their lifestyle. Farmers markets deliver engaged consumers actively seeking brands like yours.
Retailer-Integrated Targeting
Leverage shopper data from Walmart, Kroger, Target, and 6,000+ retailers to target consumers who shop at your priority retail partners. Activate experiential media as part of your retail media strategy.
Turnkey Execution
From geo-targeting to fulfillment to reporting—we handle everything. Input your sampling capacity and brand requirements, and we'll match you with farmers markets that fit your target criteria.
Omnichannel Amplification
Every activation combines in-person sampling with digital amplification through partner social and email channels. Drive engagement beyond the farmers market to build lasting brand connections.
Measurable Retail Impact
Directly attribute each activation to retail sales. Measure brand awareness, purchase intent, and consumer feedback with reporting designed to tie sampling to revenue impact at your target retailers.
Scale Across Markets
Access thousands of farmers markets nationwide. Use geo-targeting and demographic filters to zero in on your priority markets and deploy products at scale.
How It Works
Launch targeted sampling campaigns in three simple steps.
Target Your Audience
Use geo-targeting tools and retailer shopper data to find farmers markets with the highest concentration of your target consumers and priority retail shoppers.Launch Turnkey Activations
Input your sampling capacity and brand requirements. We match you with farmers markets that fit your criteria and handle all logistics—from fulfillment to execution.Measure Retail Impact
Track brand awareness, purchase intent, and consumer feedback. Attribute each activation directly to retail sales at your target retailers.
Brand Success Stories
See what brands achieved at Farmers Market
Most Farmers Market customers who seemed to be very health conscious were very interested in knowing what all the ingredients are in the product.
General Mills
Brand Partner
Everyone loved the product and big fan of the different favor options. There were many customers who were already loyal customers of the brand.
Nestle
Brand Partner
Very well received and excited to find in stores
Just Made
Brand Partner
Frequently Asked Questions
How much does it cost?
Pricing is flexible and based on campaign scope—including the number of samples, venues, and markets. We provide a detailed proposal before any campaign begins. There are no hidden fees or long-term commitments.
What's the minimum campaign size?
There's no strict minimum, but we recommend starting with at least 500 samples across multiple venues to generate meaningful data. Most brands start with a pilot market and scale from there.
How do you target the right consumers?
We use geo-targeting, demographic filtering, and retailer shopper data from Walmart, Kroger, Target, and 6,000+ retailers to match your brand with farmers markets that index highest for your target consumers.
How do you measure retail impact?
Our reporting connects each sampling activation to purchase behavior at your priority retailers. Track brand awareness, purchase intent, and retail sales lift with attribution designed for CPG brands.
Ready to Reach Shoppers at Farmers Markets?
Join PepsiCo, General Mills, Nestle, and hundreds of leading CPG brands using Recess to drive measurable retail growth through experiential marketing.